Jams & Fruit Spreads

Discover delicious fruit spreads and jams in all sorts of flavours – from strawberry and raspberry to blackcurrant, apricot, morello cherry and traditional orange marmalade.

While you'd be forgiven for thinking most of these are classic jams, many are actually fruit spreads. That's a legal distinction in the UK, not a marketing decision: jam must contain a minimum proportion of sugar to be classified as such. Fruit spreads, on the other hand, are sweetened with concentrated fruit juice, giving them a higher fruit content and a satisfyingly tart taste. The trade-off? Shelf life. Sugar acts as a natural preservative, so low-sugar fruit spreads should be refrigerated once opened and enjoyed within a few weeks rather than sitting in the cupboard until next summer.